Cube video is an animation agency based in Maidenhead and specialised in creating content for business and brands. Pre-covid, the agency's main services were physical shoots at offices, on location or at events.
The business idea
After covid, the agency leveraged previously-shot content in new ways, giving guidance and training on how to film at home, and promoting additional animation capabilities.
The results
90% of demand is now animation and video editing
4 new product offerings have been launched since lockdown
A new social strategy has obtained 16,000+ views on LinkedIn
Become a confirmed COVID-19 Crown Commercial supplier, leading to project with the local council for a food bank initiative
Lessons learnt
1. The opportunities are in front of you, they’re not magic
Listening to customers and seeing spikes – can be product types, channel types or customer types
Look at yourself – look at your existing assets (your strengths and capabilities) rather than your existing products and services
2. Act first, plan second
Go online without fear of your IP protection
Try what you’ve always thought of
Partner for speed and to de-risk
3. Activate the whole organisation, don’t waste the crisis
Bring everyone along – let them know what’s going on, don’t hide it
Ask employees for answers – they see opportunities you don’t and will be excited to step up
Technology and data – CRM system, online collaboration, management information
4. Leaders step up, this is your time
Crises require huge concentration in leadership decisions – people, customers, operations, financials all within days
Pivots especially need decisiveness – your gut knows it, but you need to jump in first
There’s help – connect you to peers or mentors
Full interview available here